On 8 June 2012, Juniper became The Juniper Co.

Adding “Co.” strengthened our brand identity and captured the collaborative spirit at the heart of how we work. It also echoes Nicki’s long-held philosophy of growing Juniper and building a team around shared purpose.

Alongside this, as a Non-executive Director at the BEF, Nicki oversaw the equestrian marketing campaigns for the London 2012 and Rio 2016 Olympics. A standout moment was the success of the #dancinghorses social media campaign, which grew Team GBR’s equestrian following from 10,000 to 400,000 in the lead-up to London 2012.